Discovering IISIIDI
- IISIIDI LLC
- Jul 15, 2024
- 2 min read
At the heart of IISIIDI lies a powerful ethos: "If I Say It, I Do It." Founded in 2020 by Leonardo Cracchiolo, IISIIDI embodies a commitment to integrity and follow-through, values deeply rooted in Leonardo's Sicilian upbringing and entrepreneurial spirit.
The Man Behind the Brand
Leonardo Cracchiolo's journey is as inspiring as the brand he created. Born in Palermo, Sicily, Leonardo immigrated to the United States at the age of 10, bringing with him a strong sense of family values and a deep respect for honesty and integrity. Raised by business owners—his mother Eleonora and his grandfather Vito Ingargiola—Leonardo learned early on the importance of keeping one's word and the value of community.
IISIIDI: More than a Brand
IISIIDI isn't just about merchandise; it's an umbrella encompassing multiple entities that reflect Leonardo's vision and values. Under this umbrella, Leonardo has established IISIIDI Magazine, a prestigious business publication serving Southwest Florida from its bases in Naples, Bonita Springs, and Estero. Through the magazine, Leonardo aims to showcase the vibrant business landscape of the region while upholding the standards of quality and reliability that define IISIIDI.
Expanding the Horizon
In addition to IISIIDI Magazine, Leonardo has ventured into the world of luxury cigars with IISIIDI Cigars. Based in Florida, IISIIDI Cigars offers hand-rolled cigars crafted with precision and passion by Cuban artisan Raul, who brings over 30 years of experience in the cigar industry. Each cigar embodies the dedication to craftsmanship and excellence synonymous with the IISIIDI brand.
A Shift Towards Authenticity
Before founding IISIIDI, Leonardo spent years in the lending industry. However, driven by a desire for genuine fulfillment over financial gain, he pivoted towards creating a brand that reflects his personal values and cultural roots. For Leonardo, IISIIDI represents not just a business venture but a commitment to restoring integrity and accountability in business dealings—a stark contrast to what he observed in the SWFL community, where promises often fell short.
The Sicilian Spirit
In Sicily, words carry weight. "If you say you will do something, you better do it," reflects Leonardo, echoing the Sicilian principle where one's word defines their honor and credibility. It's this ethos that drives IISIIDI forward, ensuring that every promise made by the brand is upheld with unwavering dedication.
Looking Ahead
As IISIIDI continues to grow, Leonardo Cracchiolo remains steadfast in his commitment to authenticity and community. Through his brand, he strives to inspire others to uphold their promises and build stronger, more trustworthy relationships—because in the end, integrity is everything.
Join us on this journey of integrity and commitment. Follow IISIIDI as we redefine what it means to stand by your word and make a difference in our community and beyond.
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